Building a website has never been easier!
With countless “Do It Yourself” (DIY) website builders these days promising quick results, many business owners are tempted to try and put a site together themselves.
At first glance, this seems like a great way to save money.
But the reality is!.. Your website is the digital face of your business, and cutting corners can end up costing you far more in the long run.
In this article, we’ll explore the benefits of hiring a web developer and explain why you should consider getting a professional web developer to build your site instead of trying to do it yourself.
The Role of Your Website
Nowadays, your business or personal website is often the very first impression someone has of your business.
It also makes people feel like your company is more established and reliable because of your online presence.
But, your website needs to do more than just look nice, it needs to also:
- Build credibility and trust
- Clearly explain and display your products or services
- Encourage visitors to take action (buy, sign up, contact you)
- Be fast, mobile-friendly, and optimized for search engines
A DIY website might check the box of “being online”, but will it actually help your business grow?
That’s where a professional website developer comes in, because there are quite a lot of parts around the actual website build which need to be considered, from SEO to site performance, image optimization, the writing of the content and more, things which developers with experience have learned over the years of building websites for clients.
The Benefits of Hiring a Web Developer to Build Your Site
So, hiring a professional isn’t just about having someone else do the work, it’s about investing in long-term success.
Here are the key benefits of hiring a professional web developer to build your website:
Focus on Your Business, let a professional do their job
Learning a website builder takes time, going through tutorials and learning the platforms, and fixing mistakes takes even more time.
When you save time by hiring a web designer, you can focus on what you do best, building up and running your business.
A Custom Website Design That Fits Your Brand
Depending on your budget for building a website, you can either go fully custom design to suit your company, or you can use a pre-built template and tailor it to fit your brand.
A web professional will build a site to your unique business, ensuring it stands out from competitors.
Better SEO from the Start
Search engines drive, or should drive most of your organic online traffic.
A professional knows how to optimize your website’s structure, content, and site perfomrmance so that you actually get found online, as well as being able to advise on how else you can drive traffic to your site and convert them into sales with your website.
Scalability for Future Growth
Businesses evolve.
A professionally built website can, or should be build with scale in mind, so that when your business grows, your site will scale with it.
Ongoing Support and Peace of Mind
When something breaks on a DIY site, you’re on your own.
Having a web professional who can help you quickly, means when something breaks, it doesn’t take you off your main focus and any issues can be sorted out quickly and properly.
Why Hire a Web Developer Instead of DIY?
This is the question many business owners wrestle with.
On paper, a DIY site seems “cheap” and “easy.”
But make sure to consider:
- Time = Money: The time you spend trying to figure out a builder could be spent bringing in new clients or managing your business.
- Hidden Costs: DIY builders often come with extra fees for features, apps, or integrations you’ll eventually need.
- Professional Results: A DIY site often looks like a DIY site. Your credibility suffers if visitors see something amateurish.
In short, the real question isn’t “can I build my own site?” but rather, “is building my own site the best use of my time as a business owner?”
Professional Website Design for Small Business
If you run a small or large business, your website is one of your most important investments, as it can really help you get found and bring in work.
A professional knows how to design for conversion, meaning your site doesn’t just look good, it’ll actually generates sales, bookings, or leads.
Here’s why professional website design for small business makes sense:
- Local SEO can help you attract nearby customers searching for your services.
- Mobile optimization ensures your site looks great on any device.
- Fast loading speeds keep visitors from leaving before they even see what you offer.
- A professional can integrate tools like booking systems, e-commerce platforms, or email marketing.
Small businesses don’t need a massive website, they need a site that works.
That’s exactly what a web professional delivers, as well as advise on who to host with, and how to market yourself online more with different methods such as email marketing and more.
The Cost of DIY vs. Professional Development
It’s tempting to see the upfront cost of a web professional as “too expensive”, but let’s break it down:
A ‘Do It Yourself’ Website:
May look okay at first but can cost you lost customers due to poor SEO, slow speed or site performance, and limited design.
You’ll likely pay extra for improvements later when you do need a professional developer to look at it.
A Professionally Built Website:
Higher upfront cost, but built to last!
It pays for itself by bringing in new clients, improving conversions, and avoiding costly rebuilds later.
Think of your website as an employee who works 24/7.
Wouldn’t you want that employee to be highly skilled?
When to Consider Hiring a Web Professional
You should strongly consider a professional if:
- You want your site to rank well on Google
- You run a business where credibility matters (hint: that’s every business)
- You don’t have time to learn coding or design
- You plan to scale your website in the future
- You want your site to actually bring in customers, not just sit online
Some Final Thoughts
DIY website builders do promise you an easy solution, but there is often a learning curve to it.
If you’re serious about growing your business, you need more than just a website, you need a strategic online presence that works for you 24/7.
That’s why we recommend you get a web professional to build your site instead of trying to do it yourself.
You’ll enjoy a custom design, better SEO, scalability, and most importantly, more time to focus on your business.
Your website is your digital storefront. Make sure it’s built to impress, convert, and grow with you.
We’re here to help
👉 At Kaira, we specialize in WordPress, Shopify, Webflow, and Framer websites for businesses of all sizes, and all budgets.
If you’re ready to be serious about your business and start focusing on your online presence and growing… Get in touch with us today.